diff options
author | nadebula <rliang06@ruc.edu.cn> | 2016-09-07 13:30:40 +0800 |
---|---|---|
committer | GitHub <noreply@github.com> | 2016-09-07 13:30:40 +0800 |
commit | bf15299eea14ebcba4d16bf556372c86dfac5b3b (patch) | |
tree | 6e733c63f8ee344f8789dd38bacba563bee4dd71 /docs/why-call-it-the-swindle.md | |
parent | 14c08641291e2445a238df042636f3373c4a7743 (diff) | |
download | fsfs-zh-bf15299eea14ebcba4d16bf556372c86dfac5b3b.tar.xz |
Final Update
Translation by Nadebula on Sep. 7th
Diffstat (limited to 'docs/why-call-it-the-swindle.md')
-rw-r--r-- | docs/why-call-it-the-swindle.md | 29 |
1 files changed, 22 insertions, 7 deletions
diff --git a/docs/why-call-it-the-swindle.md b/docs/why-call-it-the-swindle.md index e24aa40..971d932 100644 --- a/docs/why-call-it-the-swindle.md +++ b/docs/why-call-it-the-swindle.md @@ -59,10 +59,14 @@ think about those names. Usually these marketing campaigns are intended to convince people to admire the products based on their superficial attractions and overlook the harm they do. +商业公司将为其产品选择名字作为其市场计划的一部分。它们通常选择那些它们认为人们更倾向于重复的名字,然后在市场营销活动中投入数以百万计的资金以迫使人们重复并且思考这些名字。通常,这些营销活动的意图是促使人们基于其表面的诱人之处来崇拜这些产品,而忽视它们所造成的危害。 + Every time we call these products by the names the companies use, we contribute to their marketing campaigns. Repeating those names is active support for the products; twisting them denies the products our support. +每当我们用其制造商所使用的名字来称呼这些产品的时候,我们是在为它们的市场营销活动做贡献。重复这些名字是对其产品的积极支持;而扭曲它们的名字则是在拒绝给予这些产品支持。 + Other terminology besides product names can raise a similar issue. For instance, DRM refers to building technology products to restrict their users for the benefit of someone else. This inexcusable practice @@ -72,22 +76,32 @@ view: “Digital Rights Management.” This name is the basis of a public relations campaign that aims to win support from entities ranging from governments to the W3C.[(2)](#FOOT2) +除了产品名称以外,其他术语也能带来类似的问题。例如,数字限制管理(DRM)指的是为了某些其他人的利益而制造技术产品以限制用户。这种不可原谅的行径只配得到我们的怒火,直到我们将其彻底消灭。很自然地,那些应该为此受到谴责的人们基于他们看待此问题的立场为它起了这样一个名字:数字版权管理。这个名字是一场致力于赢得从各级政府到万维网联盟(W3C)的各种实体的支持的公共关系运动的基础。[(2)](#FOOT2) + To use their term is to take their side. If that’s not the side you’re on, why give it your implicit support? +使用它们的称谓就是支持他们的立场。但如果那不是您的立场,为什么要给予它们默许的支持呢? + We take the users’ side, and from the users’ point of view, what these malfeatures manage are not rights but restrictions. So we call them “Digital Restrictions Management.” +我们站在用户的立场上,并且从用户的观点出发,那些恶意功能所管理的不是权利而是限制,因此我们称之为“数字限制管理”。 + Neither of those terms is neutral: choose a term, and you choose a side. Please choose the users’ side and please let it show. +这两种称谓都不是中立的:在从中选择一种称谓的同时,您选择了一种立场。请您选择用户的立场并且将其发扬光大。 + Once, a man in the audience at my speech claimed that the name “Digital Rights Management” was the official name of “DRM,” the only possible correct name, because it was the first name. He argued that as a consequence it was wrong for us to say “Digital Restrictions Management.” +有一次,我的演讲听众中的某人宣称“数字版权管理”才是 DRM 的官方名称并且是唯一可能的正确名称,由于这是它的第一个名字。此人争论以此出发,我们称之为“数字限制管理”是错误的。 + Those who make a product or carry out a business practice typically choose a name for it before we even know it exists. If their temporal precedence obligated us to use their name, they would have an additional @@ -95,6 +109,8 @@ automatic advantage, on top of their money, their media influence and their technological position. We would have to fight them with our mouths tied behind our backs. +制造产品或者从事商业行为的实体通常会在我们尚未获知其存在的时候就为其选定了一个名字。如果它们的暂时优势地位迫使我们使用它们所起的名字,它们就将在无形之中获得额外的优势,这是基于它们的资金、媒体影响力以及技术地位。我们将会不得不言不由衷地对抗它们。 + Some people feel a distaste for twisting names and say it sounds “juvenile” or “unprofessional.” What they mean is, it doesn’t sound humorless and stodgy—and that’s a good thing, because we would not have @@ -103,6 +119,8 @@ oppression is far more serious than professional work, so we’ve got to add comic relief. It calls for real maturity, which includes some childishness, not “acting like an adult.” +有人不喜欢扭曲名字的方式并且认为这是“幼稚”或者“不专业”的。他们的意思是,这听起来并不显得古板而缺乏幽默——后者是一件好事,由于在我们的立场上,如果我们试图表现得“专业”,就不能拥有欢乐。反抗压迫远比从事专业工作更加严肃,因此我们必须要有一些诙谐的放松。这需要真正的成熟,这里包括一些童稚,而非仅仅是“表现得像个成年人”。 + If you don’t like our choice of name parodies, you can invent your own. The more, the merrier. Of course, there are other ways to express condemnation. If you want to sound “professional,” you can show it in @@ -112,6 +130,8 @@ does not this lead you to skimp; don’t let the pressure against such “digression” push you into insufficiently criticizing the nasty things you mention, because that would have the effect of legitimizing them. +如果您不赞同我们所选定的带有讽刺意味的谐音或形近单词,您可以创造您自己所喜好的名字,越多越欢乐。当然,还有其他方式以表达谴责。如果您想要表现得“专业”,您可以采用其他方式将其呈现。它们能够表达您的用意,但需要更多时间和努力,特别是当您不想使用嘲讽的手法时。注意到这一点,您的谴责才不会有所欠缺;不要让关于反对这种“题外话”的压力迫使您未能对您所提到的那些龌龊的东西进行足够的批判,由于这将会起到使其合法化的反效果。 + <div class="footnote"> ------------------------------------------------------------------------ @@ -120,16 +140,11 @@ you mention, because that would have the effect of legitimizing them. ### [(1)](#DOCF1) -@raggedright Take action against iThings, at -[u.fsf.org/ithings](u.fsf.org/ithings), against the Swindle, at -[u.fsf.org/swindle](u.fsf.org/swindle) and -[u.fsf.org/ebookslist](u.fsf.org/ebookslist), and against Windows, at -[upgradefromwindows.org](upgradefromwindows.org). @end raggedright +@raggedright 采取行动反对 iThings,位于[u.fsf.org/ithings](u.fsf.org/ithings);反对亚马逊诈骗(Swindle)位于[u.fsf.org/swindle](u.fsf.org/swindle)和[u.fsf.org/ebookslist](u.fsf.org/ebookslist);以及反对 Windows,位于[upgradefromwindows.org](upgradefromwindows.org)。@end raggedright ### [(2)](#DOCF2) -@raggedright See <https://u.fsf.org/drm> for more on DRM. @end -raggedright +@raggedright 参见 <https://u.fsf.org/drm> 以获得关于数字限制管理(DRM)的更多信息。@end raggedright </div> |